Hi, I'm Jeff.

I’m a seasoned product designer with over 15 years of experience creating intuitive user experiences and innovative interfaces. My work focuses on merging physical and digital design to create products that are intuitive, reliable, and deeply satisfying to use.

I specialize in hardware UX/UI design, collaborating closely with industrial designers, engineers, and product teams to refine physical interfaces that enhance usability and elevate brand identity. My approach emphasizes both the big picture—understanding user needs and business goals—and the fine details, from feature logic to factory-level production quality.

Hardware UX/UI Design
I design seamless interactions for physical products, often without screens, to ensure they feel intuitive and natural. This usually requires designing exhaustive feature logic, which I lead in collaboration with other teams. 

Collaboration with Industrial Designers
I work closely with ID to design and fine-tune physical elements users interact with. Together we ensure all controls, indicators, and ergonomic touchpoints work together to enhance the user experience.

End-to-End Process
From concept visualization and prototyping to user testing and production oversight, I ensure every detail aligns with the product’s vision.

I love working with teams who are passionate about solving tough challenges. I enjoy digging into complex problems, especially when it comes to making sophisticated systems feel simple and enjoyable for people to use.

My process is grounded in collaboration and a deep understanding of both users and the product itself. I start by immersing myself in the problem space—talking to industrial designers, engineers, and product owners to understand the constraints, opportunities, and vision for the product. From there, I work to align user needs with business goals, focusing on how the design can make the product not just functional but delightful to use.

Prototyping plays a key role in my work. I create quick iterations to validate ideas early, refining them through user testing to uncover insights and ensure that every interaction feels natural and intuitive. Whether I’m working with ID to fine-tune the tactile feedback of a button or perfecting the logic behind a complex interface, I bring an obsessive attention to detail that ensures the final product resonates on an emotional level.

From the initial concept to the final factory production line, I’m hands-on every step of the way to ensure the product meets the highest standards of usability, quality, and design.

I live in San Rafael (15 minutes north of San Francisco) with my wife and our two wonderful boys. My free time is spent being a dad, exploring Point Reyes, taking photos, and playing music. 

Feel free to reach out if you’d like to connect. I look forward to hearing from you.

Hardware UX/UI design
Software UX/UI design
Graphic design
Motion design
Design systems

Multisurface UX design
Product feature design
User journey maps
Wireframing/prototyping
HTML/CSS/JavaScript

AR/VR
3D modeling + rendering
Virtual prototyping
Design spec documentation
Usability testing

Hardware UX/UI design
Software UX/UI design
Graphic design
Motion design
Design systems

Multisurface UX design
Product feature design
User journey maps
Wireframing/prototyping
HTML/CSS/JavaScript

AR/VR
3D modeling + rendering
Virtual prototyping
Design spec documentation
Usability testing

Figma
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
OmniGraffle Pro

Cinema 4D
Chaos V-Ray
KeyShot
KeyVR
Unreal Engine

Rive
Lottie
Tumult Hype
Twinmotion
Lumion

Figma
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
OmniGraffle Pro

Cinema 4D
Chaos V-Ray
KeyShot
KeyVR
Unreal Engine

Rive
Lottie
Tumult Hype
Twinmotion
Lumion

2022–present
2019–2022
2012–2019

More on LinkedIn.
Résumé/CV available upon request. 

Freelance
Lyft
Nest / Google

Self-employed
UX Lead, Bikes and Scooters
Senior UX Designer, Hardware

2022–present
2019–2022
2012–2019

More on LinkedIn.
Résumé/CV available upon request.

Freelance
Lyft
Nest / Google

Self-employed
UX Lead, Bikes and Scooters
Senior UX Designer, Hardware

2022–present
Freelance

2019–2022
Lyft
UX Lead, Bikes and Scooters

2012–2019
Nest / Google
Senior UX Designer, Hardware

More on LinkedIn

Full list available here.

Full list available here.